Variable Details:

Source:

Rai, Arun, and Xinlin Tang (2010), "Leveraging IT Capabilities and Competitive Process Capabilities for the Management of Interorganizational Relationship Portfolios", Information Systems Research, 21, 516-570.
[Endnote]


Variable



Definition:

  • General conditions of uncertainty related to demand ?uctuation, competitive intensity, and the frequency of technical breakthroughs.


Item(s):

  • Customer preferences change rapidly for this product market.
  • There is intense competition for market share in this product market.
  • Forecasting demand for this product is very dif?cult.
  • Technological innovations have brought many new product ideas to this product market in the recent past.


Citations: