Rai, Arun, and Xinlin Tang (2010), "Leveraging IT Capabilities and Competitive Process Capabilities for the Management of Interorganizational Relationship Portfolios", Information Systems Research, 21, 516-570.
- General conditions of uncertainty related to demand ?uctuation, competitive intensity, and the frequency of technical breakthroughs.
Customer preferences change rapidly for this product market.
There is intense competition for market share in this product market.
Forecasting demand for this product is very dif?cult.
Technological innovations have brought many new product ideas to this product market in the recent past.