Variable Details:

Source:

Ramanathan, Suresh , and Ann L. McGill (2007), "Consuming with Others: Social Influences on Moment‐to‐Moment and Retrospective Evaluations of an Experience", Journal of Consumer Research, 34, 506-524.
[Endnote]


Variable



Definition:

  • Participants sat next to each other on two separate computers divided by a full hardboard partition that they could not see across while seeing and evaluating a short video.


Item(s):



Citations: