Variable Details:

Source:

Rottenstreich , Yuval , Sanjay Sood , and Lyle Brenner (2007), "Feeling and Thinking in Memory‐Based versus Stimulus‐Based Choices", Journal of Consumer Research, 33, 461-469.
[Endnote]


Variable



Definition:

  • Memory-based-without-maintenance participants encountered instructions that asked them to list the four desserts they had seen listed on the blue page, and then, on the subsequent page in the packet, they encountered instructions stating: “Please review the desserts that you listed. Then,please circle the listed dessert that you would most prefer to have.”


Item(s):



Citations: