Variable Details:

Source:

do Vale, Rita Coelho, Rik Pieters, and Marcel Zeelenberg (2008), "Flying under the Radar: Perverse Package Size Effects on Consumption Self‐Regulation", Journal of Consumer Research, 35, 380-390.
[Endnote]


Variable



Definition:

  • Number of reasons that explicitly indicate concern with avoiding eating too much, with dieting, with higher ability to control quantity eaten, and with avoiding gaining weight.


Item(s):



Citations: