Variable Details:

Source:

Lee, Angela Y., Punam Anand Keller, and Brian Sternthal (2010), "Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness", Journal of Consumer Research, 36, 735-747.
[Endnote]


Variable



Definition:

  • Participant's indication of how they felt (motivated, felt right, felt wrong) while they were reviewing the information.


Item(s):



Citations: