Variable Details:

Source:

Matta, Shashi, and Valerie S. Folkes (2005), "Inferences about the Brand from Counterstereotypical Service Providers", Journal of Consumer Research, 32, 196-206.
[Endnote]


Variable



Definition:

  • Respondents read a description of a financial analyst who wrote a column for an Internet-based firm.


Item(s):



Citations: