Variable Details:

Source:

Gershoff, Andrew D., and Gita Venkataramani Johar (2006), "Do You Know Me? Consumer Calibration of Friends’ Knowledge", Journal of Consumer Research, 32, 496-503.
[Endnote]


Variable



Definition:

  • The targets’ estimates of the percentage of movie category preference responses that their friends would correctly identify.


Item(s):



Citations: