Variable Details:

Source:

Steenkamp, Jan‐Benedict E. M., and Katrijn Gielens (2003), "Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods", Journal of Consumer Research, 30, 368-384.
[Endnote]


Variable



Definition:

  • Categorized as high or low, based on the Dutch educational system.


Item(s):



Citations: