Variable Details:

Source:

Hamilton, Rebecca W. (2003), "Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others’ Choices", Journal of Consumer Research, 29, 492-506.
[Endnote]


Variable



Definition:

  • Subjects were given two different menus for each appliance, providing the ability to test whether choices were context dependent.


Item(s):



Citations: