Variable Details:

Source:

Chandran, Sucharita, and Geeta Menon (2004), "When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk", Journal of Consumer Research, 31, 375-389.
[Endnote]


Variable



Definition:

  • Whether heart disease was frightening, severe, dangerous, serious, and a major problem.


Item(s):



Citations: