Variable Details:

Source:

Cohen, Joel B., and Eduardo B. Andrade (2004), "Affective Intuition and Task‐Contingent Affect Regulation", Journal of Consumer Research, 31, 358-367.
[Endnote]


Variable



Definition:

  • The amount of energy the participant perceived the film clip to inspire.


Item(s):

  • It’s energetic/It’s drowsy.


Citations: