Variable Details:
Source:
DeSarbo, Wayne S., Rajdeep Grewal, and Crystal J. Scott (2008), "A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses", Journal of Marketing Research, 45, 280-292.
[Endnote]
Variable
Definition:
- The vehicle's 2002 market share.