Variable Details:

Source:

DeSarbo, Wayne S., Rajdeep Grewal, and Crystal J. Scott (2008), "A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses", Journal of Marketing Research, 45, 280-292.
[Endnote]


Variable



Definition:

  • The vehicle's 2002 market share.


Item(s):



Citations: