Variable Details:

Source:

Berger, Jonah, and Gráinne Fitzsimons (2008), "Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice", Journal of Marketing Research, 45, 1-14.
[Endnote]


Variable



Definition:

  • Participants' mood on three scales (happy, excited, upbeat).


Item(s):



Citations: