Variable Details:

Source:

Carlson, Kurt A., Margaret G. Meloy, and Daniel Lieb (2009), "Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing", Journal of Marketing Research, 46, 788-797.
[Endnote]


Variable



Definition:

  • The menu selection versatility and quality for each restaurant, designed and pretested to be neutral, so that objective participants would (on average) perceive it as favoring neither restaurant.


Item(s):



Citations: