Variable Details:

Source:

Luo, Xueming, Aric Rindfleisch, and David K. Tse (2007), "Working with Rivals: The Impact of Competitor Alliances on Financial Performance", Journal of Marketing Research, 44, 73-83.
[Endnote]


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Citations:

  • Jaworski, B., and A. Kohli (1993), "Market orientation: Antecedents and consequences", Journal of marketing, 57, 53-70. [Endnote]