Variable Details:

Source:

Martin, Ingrid M., and David W. Stewart (2001), "The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity", Journal of Marketing Research, 38, 471-484.
[Endnote]


Variable



Definition:

  • Benetton athletic wear and Reebok dress leather shoes.


Item(s):



Citations: