Variable Details:

Source:

Stern, Steven E., Stephen J. Wilson, and John W. Mullennix (2002), "Effects of Perceived Disability on Persuasiveness of Computer-Synthesized Speech", Journal of Applied Psychology, 87, 411-417.
[Endnote]


Variable



Definition:



Item(s):

  • Bad - good.
  • Foolish - wise.
  • Negative - positive.
  • Beneficial - harmful.
  • Effective - ineffective.
  • Convincing - unconvincing.


Citations:

  • Baker, S.M. (1994), "Majority and minority influence: Source position imbalance as a determinant of message scrutiny.", Journal of Personality and Social Psychology, 67, 5-19. [Endnote]