Variable Details:

Source:

Tormala, Zakary L., Joshua J. Clarkson, and Richard E. Petty (2006), "Resisting Persuasion by the Skin of One's Teeth: The Hidden Success of Resisted Persuasive Messages", Journal of Personality and Social Psychology, 91, 423-435.
[Endnote]


Variable



Definition:

  • Change in participant’s attitudes towards the comprehensive exam policy after the first persuasive message in favor of comprehensive exams and counterarguing procedure and after the second persuasive message in favor of comprehensive exams.


Item(s):



Citations: