Variable Details:

Source:

Tormala, Zakary L., Joshua J. Clarkson, and Richard E. Petty (2006), "Resisting Persuasion by the Skin of One's Teeth: The Hidden Success of Resisted Persuasive Messages", Journal of Personality and Social Psychology, 91, 423-435.
[Endnote]


Variable



Definition:

  • How strong or weak participants felt their counterarguments were, how effective or ineffective they felt their counterarguments were, how successful or unsuccessful they felt they were in counterarguing the message, and how satisfied or unsatisfied they were with their counterarguments.


Item(s):



Citations:

  • Tormala, Z. L., and R. E. Petty (2002), "What doesn’t kill me makes me stronger: The effects of resisting persuasion on attitude certainty.", Journal of Personality and Social Psychology, 83. [Endnote]