Variable Details:

Source:

Tormala, Zakary L., Joshua J. Clarkson, and Richard E. Petty (2006), "Resisting Persuasion by the Skin of One's Teeth: The Hidden Success of Resisted Persuasive Messages", Journal of Personality and Social Psychology, 91, 423-435.
[Endnote]


Variable



Definition:

  • Immediately after listing counterarguments against the comprehensive exam, participants were told that their counterargument index was 2, which indicated that their counterarguments were weak and unconvincing.


Item(s):



Citations: