Variable Details:

Source:

Tormala, Zakary L., Joshua J. Clarkson, and Richard E. Petty (2006), "Resisting Persuasion by the Skin of One's Teeth: The Hidden Success of Resisted Persuasive Messages", Journal of Personality and Social Psychology, 91, 423-435.
[Endnote]


Variable



Definition:

  • How deeply the participants thought about the proposal, how much effort they put into reading the proposal, and how personally involved they felt with the exam issue.


Item(s):



Citations: