Variable Details:

Source:

Tormala, Zakary L., Joshua J. Clarkson, and Richard E. Petty (2006), "Resisting Persuasion by the Skin of One's Teeth: The Hidden Success of Resisted Persuasive Messages", Journal of Personality and Social Psychology, 91, 423-435.
[Endnote]


Variable



Definition:

  • Participants read an irrelevant article that was similar in appearance and length to the exam message, after which they proceeded directly to the dependent measures (they were not asked to list any counterarguments).


Item(s):



Citations: