Qiu, Lingyun, and Izak Bensabat (2009), "Evaluating Anthropomorphic Product Recommendation Agents: A Social Relationship Perspective to Designing Information Systems", Journal of management Information Systems, 25, 145-181.
- Participant's perceived usefulness of the product recommendation agent (PRA).
Using the recommendation agent can improve my shopping performance.
Using the recommendation agent can increase my shopping productivity.
Using the recommendation agent can increase my shopping effectiveness.
I found using the recommendation agent useful.