Variable Details:

Source:

Qiu, Lingyun, and Izak Bensabat (2009), "Evaluating Anthropomorphic Product Recommendation Agents: A Social Relationship Perspective to Designing Information Systems", Journal of management Information Systems, 25, 145-181.
[Endnote]


Variable



Definition:

  • The extent to which users feel a sense of fun from interacting with the product recommendation agent (PRA).


Item(s):

  • Interacting with the recommendation agent is enjoyable.
  • Interacting with the recommendation agent is exciting.
  • Interacting with the recommendation agent is pleasant.
  • Interacting with the recommendation agent is interesting.
  • Interacting with the recommendation agent is fun.


Citations: