Qiu, Lingyun, and Izak Bensabat (2009), "Evaluating Anthropomorphic Product Recommendation Agents: A Social Relationship Perspective to Designing Information Systems", Journal of management Information Systems, 25, 145-181.
- The extent to which the product recommendation agent (PRA) is perceived as sociable, warm, sensitive, personal, or intimate when it is used to interact with others.
I felt a sense of human contact in the agent.
I felt a sense of personalness in the agent.
I felt a sense of human warmth in the agent.
I felt a sense of sociability in the agent.
I felt a sense of human sensitivity in the agent.
- Kumar, Nanda, and Izak Benbasat (2006), "The influence of recommendations and consumer reviews on evaluations of websites", Information Systems Research, 17, 425-439. [Endnote]
- Gefen, David, Detmar W. Straub, and Elena Karahanna (2003), "Trust and TAM in online shopping: an integrated model", MIS Quarterly, 27, 51-90. [Endnote]