Variable Details:

Source:

Qiu, Lingyun, and Izak Bensabat (2009), "Evaluating Anthropomorphic Product Recommendation Agents: A Social Relationship Perspective to Designing Information Systems", Journal of management Information Systems, 25, 145-181.
[Endnote]


Variable



Definition:

  • The extent to which the product recommendation agent (PRA) is perceived as sociable, warm, sensitive, personal, or intimate when it is used to interact with others.


Item(s):

  • I felt a sense of human contact in the agent.
  • I felt a sense of personalness in the agent.
  • I felt a sense of human warmth in the agent.
  • I felt a sense of sociability in the agent.
  • I felt a sense of human sensitivity in the agent.


Citations: