Variable Details:

Source:

Lilien, Gary L., Arvind Rangaswamy, and Gerrit H. Van Bruggen (2004), "DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception", Information Systems Research, 15, 216-235.
[Endnote]


Variable



Definition:

  • The degree to which the subject believes that using a decision support system would enhance his or her performance.


Item(s):

  • It enabled us to make decisions more quickly.
  • It increased our productivity.
  • It improved our performance.


Citations: