Variable Details:

Source:

Pavlou, Paul A., Huigang Liang, and Yajiong Xue (2007), "Understand and mitigating uncertainty in online exchange relationships: A principal-agent perspective", MIS Quarterly, 31, 105-136.
[Endnote]


Variable



Definition:

  • The buyer’s belief that a website will enhance personal effectiveness in purchasing products online.


Item(s):

  • Prescription filling websites/Biggerbooks would be useful in purchasing prescription drugs/books.
  • Prescription filling websites/Biggerbooks would enhance my effectiveness in purchasing prescription drugs/books.


Citations: