- The degree to which the outcome of a transaction cannot be accurately predicted by the buyer due to seller and product related factors.
I feel that filling my prescription online/purchasing books from BiggerBooks involves a high degree of uncertainty.
I feel that the uncertainty associated with online prescription filling/purchasing books from BiggerBooks is high.
I am exposed to many transaction uncertainties if I fill my prescription online/purchase books from BiggerBooks.
There is a high degree of product uncertainty (i.e. the product you receive may or may not be exactly what you want) when purchasing prescription drugs online/purchasing books from BiggerBooks.