Variable Details:

Source:

Parthasarathy, Madhavan, and Anol Bhattacherjee (1998), "Understanding Post-Adoption Behavior in the Context of Online Services", Information Systems Research, 9, 362-379.
[Endnote]


Variable



Definition:

  • The relative influence of external information sources on respondents’ initial adoption decisions.


Item(s):

  • How much did each of the following source influence you to subscribe to [this] service? Articles, reviews, advertising, or other activities of the company


Citations: