Variable Details:

Source:

Parthasarathy, Madhavan, and Anol Bhattacherjee (1998), "Understanding Post-Adoption Behavior in the Context of Online Services", Information Systems Research, 9, 362-379.
[Endnote]


Variable



Definition:

  • Degree to which an innovation is perceived as being simple to understand and use.


Item(s):

  • At the time I subscribed, I felt this online service would be hard to learn.
  • At the time I subscribed, I felt this online service would be quite complicated to master.
  • At the time I subscribed, I felt this online service would be difficult to use.
  • At the time I subscribed, I felt this online service would have a complex, hard-to-learn system


Citations:

  • Parthasarathy, M. (1995) , "The impact of discontinuance on the subsequent adoption of an innovation: Theoretical foundation and empirical analysis.", Lincoln, NE, Unpublished Ph.D. Dissertation, University of Nebraska.