Variable Details:


Agarwal, Ritu, and Elena Karahanna (2000), "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage", MIS Quarterly, 24, 665-694.



  • An individual's assessment that technology interaction will be relatively free of cognitive burden, i.e., ease of use reflects the facility with which the individual is able to interact with a particular software artifact.


  • Learning to operate the Web is easy for me.
  • I find it easy to get the Web to do what I want it to do.
  • It is easy for me to become skillful at using the Web.
  • I find the Web easy to use.