Variable Details:


Agarwal, Ritu, and Elena Karahanna (2000), "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage", MIS Quarterly, 24, 665-694.



  • The experience of total engagement where other attentional demands are, in essence, ignored.


  • While using the Web I am able to block out most other distractions.
  • While using the Web, I am absorbed in what I am doing.
  • While on the Web, I am immersed in the task I am performing.
  • When on the Web, I get distracted by other attentions very easily.
  • While on the Web, my attention does not get diverted very easily.