Variable Details:


Agarwal, Ritu, and Elena Karahanna (2000), "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage", MIS Quarterly, 24, 665-694.



  • The inability to register the passage of time while engaged in interaction.


  • Time appears to go by very quickly when I am using the Web.
  • Sometimes I lose track of time when I am using the Web.
  • Time flies when I am using the Web.
  • Most times when I get on to the Web, I end up spending more time that I had planned.
  • I often spend more time on the Web than I had intended.