Venkatesh, Viswanath, and Michael G. Morris (2000), "Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Accptance and Usage Behavior", MIS Quarterly, 24, 115-139.
- The extent to which a person believes that using a particular technology will enhance her/his job performance.
Using the system improves my performance in my job.
Using the system in my job increases my productivity.
Using the system enhances my effectiveness.
I find the system to be useful in my job.