Paper Details

Source:

Keller, Punam Anand (1999), "Converting the Unconverted: The Effect of Inclination and Opportunity to Discount Health-Related Fear Appeals", Journal of Applied Psychology, 84, 403-415.
[Endnote]


Variable(s):



Citations:

  • Keller, P. A. (1996), "Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration", Journal of Consumer Research. [Endnote]
  • Rogers, E. M. (1983). [Endnote]
  • Rogers, R. W. (1976), "Fear appeals and attitude change: Effects of a threat's noxiousness, probablility of occurrence, and the efficacy of coping responses", Journal of Personality and Social Psychology. [Endnote]
  • Ray, M. L. (1970), "Fear: The potential of an appeal neglected by marketing", Journal of marketing. [Endnote]