Time appears to go by very quickly when I am using the Web. Sometimes I lose track of time when I am using the Web. Time flies when I am using the Web. Most times when I get on to the Web, I end up spending more time that I had planned. I often spend more time on the Web than I had intended.The inability to register the passage of time while engaged in interaction. Webster, J. (1993), "Turning Work into Play: Implications for Microcomputer Software Training", Journal of Management, 19, 127-146.