Variable Details:

Source:

Janiszewski, Chris, and Marcus, Jr. Cunha (2004), "The Influence of Price Discount Framing on the Evaluation of a Product Bundle", Journal of Consumer Research, 30, 534-546.
[Endnote]


Variable



Definition:

  • The subject was asked to indicate whether “Buy a large 1-item Papa John’s pizza for $7.99 and get an order of 10 chicken wings for free” or “Buy an order of 10 chicken wings for $7.99 and get a large 1-item Papa John’s pizza for free”.


Item(s):



Citations: