Variable Details:

Source:

Kumar, Nanda, and Izak Benbasat (2006), "The influence of recommendations and consumer reviews on evaluations of websites", Information Systems Research, 17, 425-439.
[Endnote]


Variable



Definition:

  • The extent to which an individual perceives a website to be useful in performing shopping tasks.


Item(s):

  • Amazon.com is useful in shopping for CDs.
  • Amazon.com improves my performance in shopping for CDS.
  • Amazon.com enables me to shop for CDs faster.
  • Amazon.com enhances my effectiveness in CD shopping.
  • Amazon.com makes it easier to shop for CDs.
  • Amazon.com increases my productivity in shopping for CDs.


Citations: