Variable Details:

Source:

Agarwal, Ritu, and Elena Karahanna (2000), "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage", MIS Quarterly, 24, 665-694.
[Endnote]


Variable



Definition:

  • The extent the experience arouses an individual's sensory and cognitive curiosity.


Item(s):

  • Using the Web excites my curiosity.
  • Interacting with the Web makes me curious.
  • Using the Web arouses my imagination.


Citations: