Variable Details:

Source:

Agarwal, Ritu, and Elena Karahanna (2000), "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage", MIS Quarterly, 24, 665-694.
[Endnote]


Variable



Definition:

  • The pleasurable aspects of the interaction.


Item(s):

  • I have fun interacting with the Web.
  • Using the Web provides me with a lot of enjoyment.
  • I enjoy using the Web.
  • Using the Web bores me.


Citations: